Featured products

What are Face Serums and How to Choose the Right One for You?

When we think about skincare products, we usually talk about moisturizer, sunscreen or exfoliators. However, there is one often overlooked product that can be a powerful source of nourishment and nutrition to your face – A Facial serum. Choosing the right face serum can make all the difference for any skin type.  

What is a Serum? 

A Serum is essentially a concentrate of powerful active ingredients such as retinol, vitamin C, peptides and more. It leaves out the heavy moisturizing agents from facial creams which when applied to your bare skin, allows the active ingredients to start working right away. Serums typically use a water-based formula and are well known for their effectiveness to address specific skin concerns.  

Benefits of a Face Serum 

It’s never too early to start incorporating facial serums into your skincare routine. If you’re looking to improve dull skin or reduce fine lines, the right serum can provide you with the required ingredients in just the right concentrate.  

The lightweight nature of the serum carry a weightless texture which can allow you to layer them under other skincare products in your routine.  

What’s the Right Serum for you? 

It’s ideal to incorporate facial serums into your skincare routine when you’re looking to achieve a targeted goal. Some serums have certain ingredients such as antioxidants that are good for anti-aging while others are more effective at providing a glowing skin. It’s also important to consider your skin type when you choose a serum. 

Since Serums are packed with active ingredients, they should be the first layer on your skin to ensure they are properly absorbed. Following the serum, you can apply a moisturizer.  

However, since serums have a high concentrate of active ingredients, it's best not to mix and match them in an application. 


Beauty tipsSkincare